Michelle Burleson / AI Content Operations / Editorial Systems & Product Evaluation

Hard subjects.
Your voice.
Problem solved.

I build AI-assisted publishing workflows, test what they produce, and bring senior editorial judgment to the work that carries your name.

Let's talk See the work View résumé
What you get
  • An editor who can build. I turn your content process into an AI-assisted workflow your team can use.
  • Finished work in your voice. Articles, podcast scripts, and executive content, researched and written for your audience.
  • Someone accountable for the output. I question weak claims, catch gaps, and make the editorial calls AI can’t make for you.
  • A process you can keep using. Documented voice standards and review steps, so each assignment builds on the last.
Featured work

BlueRock × Deep Kimchi

For Deep Kimchi, I built an AI-assisted workflow with BlueRock to support the research and production behind my articles and podcast.

Discuss a Project Read the visual guide Open the video

What I built

Each role has a defined assignment and review criteria.

My role

I choose the angle, write and record the work, and decide what is ready to publish. I developed the story and directed the AI-assisted production of this video and companion guide to show how the workflow works in practice.

For your team

I can build this kind of content workflow for your team, around your subject matter and the people doing the work. That means deciding where AI is useful, where an experienced editor needs to step in, and what must be checked before anything reaches your audience.

What I fix

You already know what this feels like.

The problem
What I do about it
The material is complicated and every draft comes back hedged into mush.
I learn the material before I write a word. The vocabulary changes. The homework doesn't.
Your byline is sitting on sentences you'd never write. The people who know you can tell.
I read how you argue when you're not being careful, then write you at your sharpest.
There's a number in the third paragraph and nobody remembers where it came from.
Every claim traceable to a source, footnoted to your house standard when the work calls for it.
What I can do for you

What people hire me for.

AI content needs an experienced editor at the controls. I bring the writing judgment, production experience, and product testing to take it from an experiment to a working operation.

AI content operations

I build the workflow around the work: research assignments, editorial handoffs, quality checks, and publishing decisions. At Deep Kimchi, I use BlueRock to support a one-person media operation, with defined roles for AI and clear points where I review and decide.

AI product evaluation

At BlueRock, I test real user experiences across onboarding, content, and product use. I document where the experience breaks down, turn findings into specific recommendations, and retest changes. That work also informs messaging and the BlueRock for Builders curriculum.

Research and editorial judgment

I trace claims back to their sources, check whether the evidence supports the argument, and decide what needs more work. My research and fact-checking workflows help organize the evidence; I remain responsible for the angle, the words, and the final publication decision.

Podcast and Substack production

I run Deep Kimchi from research through publication: articles, podcast scripts, recording, email, and distribution. I connect those steps through reusable production workflows, so the article and episode carry the same argument while each works in its own format.

Voice and editorial standards

I turn a distinctive voice into guidance a team can use: style rules, source standards, review criteria, and examples. I apply those standards to AI-assisted work as well as human drafts, drawing on editorial systems work for Fannie Mae, VMware, and my own publication.

Complex subjects, clear writing

Finance, healthcare, government, enterprise technology. I bring decades of writing and editing experience to executive bylines, market commentary, and technical content. The job is to make a difficult subject understandable without losing what makes it accurate.

See the BlueRock × Deep Kimchi case study Read my résumé

Editorial responsibility

I make the final editorial call.

  • Give the work a structureDefine the assignment, the source requirements, and who reviews each stage before anything moves forward.
  • Make failures usefulDocument accuracy, voice, and usability problems clearly enough to act on, then retest the change.
  • Carry the standards into productionKeep research, article, script, and distribution materials connected through saved briefs and review steps.
What I review

Accuracy is the starting point. I also ask:

  • Does the source support this specific claim?
  • Does the argument hold together?
  • Does it sound like the person whose name is on it?
  • Can the reader or listener actually use it?

The decision to publish stays with me.

Selected work

Work I can share.

A selection of client projects and writing samples beyond my confidential ghostwriting work.

Financial & market
Enterprise & federal
Health & direct response
Clients

Who's trusted me with it.

About

I learned this job in the worst possible week.

In September 2008 I was writing crisis communications inside Fannie Mae when the federal government took control of the company.

I learned credit default swaps and subprime mechanics the way you learn anything that sticks: under pressure, with smart colleagues, needing to explain it to someone by Friday. The mechanics of a swap don't matter to a family reading a foreclosure notice. What matters is whether someone can draw the line from one to the other in language that doesn't require a finance degree.

That was the job then and it's the job now. I have done it for a federal mortgage giant, a bank, two enterprise technology companies, a hospital system, and a long list of people whose names are on the work instead of mine.

The Inova work won a Standard of Excellence Web Award, which was nice. The better measure is that clients call back.

B.A. in English with honors, George Mason University. I grew up in Korea and read the language.

Tell me what you're working on.

What it is, who reads it, and when you need it. That's enough to start.

hi@michelleburleson.com